Mercado Livre
Singing Discounts
With every song performed at Mercado Livre’s party on Big Brother Brasil (BBB), the products mentioned in the lyrics were instantly turned into discount coupons released across the brand’s social channels. What was sung on TV became an immediate opportunity to shop online.
- Creative crew
- Felipe Farah, Joao Quartucci, Thiago Gueler, Guilherme Serato, Rafael de Miranda, Sofia Calvit, Tiago Abreu, Pedro Araújo, Bruno Brux.
- My role
- Art direction.