ABOUT
[1998]
Salve! I'm Diogo Soares.
An art director from Brasilândia, on the outskirts of São Paulo.
I come from film. I got into advertising knowing pretty much nothing about it. No baggage, no rules to follow.
So I watched, listened, asked a lot of questions, and slowly became an ad nerd. Still am.
I like learning from people who are better than me. Looking at things from different angles.
Giving weird ideas a chance, even when they make no sense at first.
Outside of advertising, there's cinema, sports, and everything in between.
From Tarkovsky's silence to the chaos of a Corinthians match.
Getting 1% sharper every day.
Always the underdog. Always with raça.
AWARDS
CANNES LIONS
| Award | Project | Category | Year |
|---|---|---|---|
| Grand Prix | Field Barcode | Outdoor | 2025 |
| Silver | Field Barcode | Media | 2025 |
| Silver | Field Barcode | Direct | 2025 |
| Bronze | Field Barcode | Outdoor | 2025 |
| +8 shortlist | Field Barcode |
CLUBE DE CRIAÇÃO
| Award | Project | Category | Year |
|---|---|---|---|
| Ouro | Field Barcode | Mídia | 2025 |
| Ouro | Field Barcode | Mídia exterior | 2025 |
| Bronze | Field Barcode | Marketing direto | 2025 |
EXPERIENCE
| Period | Place | Role |
|---|---|---|
| 1998 | I was born | |
| 2016–2018 | Sacolão Thamileni | Grocery store attendant |
| 2018–2019 | UNYC Brasil | Organic restaurant staff |
| 2019–2020 | Freelancer | Videomaker | Photographer |
| 2020–Present | GUT São Paulo | Creative Art Director Art Assistant Jr. Producer |
CLIENTS
Mercado Livre, O Boticário, Zé Delivery, Spaten.