DIOGO SOARES

The field at Mercado Livre Arena Pacaembu turned into a giant barcode.

The last time Brazil’s new tennis idol stepped onto the podium, he promised he would shave his head.

O Boticário launched its Boti NBA line by merging two worlds: basketball expertise and fragrance knowledge.

With every song performed at Mercado Livre’s party on Big Brother Brasil (BBB), the products mentioned in the lyrics were instantly turned into discount coupons released across the brand’s social channels.