DIOGO SOARES

O Boticário launched its Boti NBA line by merging two worlds: basketball expertise and fragrance knowledge. The brand invited Raul Neto, former NBA player, to put his refined sense of smell to the test and identify the most fragrant player on the court.

Creative crew

Daniel Ogawa, Leonardo Zardo, Ana Carolina Nunes, Clécius Gonzaga, Mellina Fontoura, Sofia Calvit, Tiago Abreu, Pedro Araújo, Bruno Brux.

My role

Art direction, idea.