Mercado Livre

Field Barcode

The pitch at Mercado Livre Arena Pacaembu became a giant barcode during a match between Corinthians and Boca Juniors legends, recreating the iconic 2012 Copa Libertadores final.

Creative crew
Gabriel Marcondes, Matheus Sanches, Julia Malavazzi, Tiago Embrizi, Alpho Ramsay, Pedro Velasquez, Thiago Gueler, Bernardo Silveira, Ignacio Carelli, Marcelo Carvalho, Mauricio Dias, Eduardo Nosé, Rafael de Miranda, Juan Pablo Tyrer, Pedro Araújo, Sofia Calvit, Tiago Abreu, Bruno Brux.
My role
Art direction.
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